UI/UX Designer & Graphic Designer
Riddhi
Vyas— UI/UX & Graphic Designer
I design brands and interfaces that feel considered, warm and impossible to scroll past.
About
Curious by default, obsessive about detail
I'm a designer working across brand identity, campaign design and digital product. I like the messy middle, the part where a brief is still vague and the answer arrives through sketching, testing and a lot of typography.
My work sits between graphic design craft and user-centred thinking: systems that scale, layouts that breathe, and details that make people trust a brand before they read a word of it.
Toolkit
What I bring to the table
Design & UI/UX
- Graphic Design
- Brand Identity & Guidelines
- UI/UX Design
- Wireframing & Prototyping
- User-Centred Design
- Layout & Typography
- Event & Campaign Branding
Software
- Adobe Photoshop
- Illustrator
- InDesign
- Figma
- Adobe XD
- Canva
- Microsoft Office
Marketing
- Marketing Collateral (Print & Digital)
- Social Media Content & Scheduling
- Campaign Design
- Content Strategy
Professional
- Stakeholder Communication
- Cross-Team Collaboration
- Project & Time Management
- Customer Service & Retail Sales
- Bilingual — English & Hindi
Selected work
Work that wasn't just for show
01
All In Championship
Ernst & Young 2024 · 2022–2025
A firm-wide HR initiative capturing team spirit across 10,000+ participants in EY India's All In Sports Championship.
02
Black Magic
Editorial & Poster · 2022
A typographic poster series where layout does the storytelling.
03
Uber
UI/UX Concept · 2021
Rebuilding trust in the ride flow, not just removing friction.
04
Barnow
Product & Brand · 2021
Warmth and reverence to nature, from clothing to packaging for each season.
05
Hero Burgers
Brand Identity · 2020
An identity built to stand out on shelf and feed instinctive cravings.
06
Jägermeister
Campaign Branding · 2019
Embrace your adulthood as a Meister! A heritage spirit, re-framed.
Experience
The path so far
2025 — Now
Freelance UI/UX & Graphic Designer
Melbourne, Australia
Partnering with small brands and studios on identity systems, campaign collateral and product interfaces end to end.
2022 — 2025
Visualizer
Corporate & in-house projects
Owned print and digital marketing collateral, social content calendars and event branding, working closely with marketing stakeholders.
2017 — 2022
Design Projects & Case Studies
Jägermeister · Uber · Hero Burgers · Barnow · Black Magic
A concentrated run of self-directed brand and product concepts that shaped how I approach research, systems and craft today.
Feedback From the Field
“Riddhi turned a vague brief into a complete identity system — and made every stakeholder feel heard along the way.”
“Fast, thoughtful and genuinely creative. The campaign assets outperformed everything we'd run previously.”
“Her wireframes saved us weeks of development guesswork. Clear thinking, beautiful execution.”
Contact
Let's make
something good
Open to design roles and freelance projects. Tell me what you're building.